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Bob Veres: How to measure efficiency in your operations department


Earlier this month, Trumpet had the honor of being recognized by Bob Veres' Inside Information as an exemplary operations organization in a 4-page article he wrote about our operations team.

The article discusses how we measure efficiency in our operations team and how we build it through strategic hiring practices.

Here are 3 main takeaways from the article:

  1. Don't be afraid to add a lot of detail or specifications to your job position. This encourages the people who aren't a great fit to weed themselves out - saving us significant time and money. We don't get 200 applications for each job; actually, it's closer to 20, but those few are much more qualified than the 180 that might have applied had we not been specific enough.
  2. Implement a regular evaluation system. How do you evaluate an employee that's not directly bringing money into the company? We use a Big 3 method, where we outline the top 3 most important functions on each role and specify SMART goals around them. Each quarter, we are evaluated on whether or not we hit our Big 3 goals.
  3. Always getting better. This is actually one of our core values. We encourage celebrations of successes and mistakes, and take both opportunities to learn and decide how it could have gone better (or even better, in the case of a success). We also have a forum that allows us to post ideas for how we can improve, both internally, throughout processes, and externally, through out work and communication with clients, vendors, and partners.

You can read the full article by clicking here.


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Liz Levenson

Liz Levenson

Before joining Trumpet, Liz was a co-owner of a small inbound marketing agency in Phoenix, Arizona. She loves creating marketing processes that allow marketers to take out the guesswork and focus on creative campaigns and a great customer experience. Her 4 years as a marketer has taught her that marketing is no longer a sales tool for the company: it is an education tool for customers. In her free time, Liz is either travelling or dreaming about travelling. She also enjoys cooking, playing board games with friends, playing her ukulele, spending time with her nieces, and lovingly harassing her cat, Holly.